Studio Dumbar will become part of Dept. With this move, Dept adds to its services package the highest level of quality in the field of brand identity and design. Studio Dumbar will continue to operate under its own label and management, as a member of Dept’s network of agencies.
Tom Dorresteijn, CEO of Studio Dumbar: “We’re delighted to be part of Dept. In our work field of visual identities and design, we’re always engaged with the core of organisations: strategy, positioning, communication. Digital transition is a key theme. With Dept, we are fully connected to the digital mainstream, which strengthens our position. Every form of online expertise is present within the group and it is still growing internationally.”
Founded in 1977 by Gert Dumbar, Studio Dumbar designed the award-winning identities of brands such as the NS Dutch railways, the Dutch police force and Transavia. In the international design world, the name Studio Dumbar is synonymous with innovation and the agency is one of the most renowned in its domain.
Paul Manuel, Dept Co-Founder: “Dept provides all the creativity, technology and expertise any organisation could ever need to give shape to their digital business. In practice, we are often faced with positioning issues which we can now address even more effectively thanks to Studio Dumbar. What’s more, we will be combining a vast spectrum of online and offline design knowledge. I, for one, can say that I’m really proud to welcome one of the most prestigious design agencies to our family.”
The Dept group consists of the agencies TamTam, Expand Online, a friend of mine, Second Degree and Building Blocks. With the addition of Studio Dumbar, the Dept network will expand to 375 employees with a collective turnover of over €50 million, and with offices in the Netherlands, the UK, the United States and Spain.
The Red Dot jury of experts awarded the Red Dot to Studio Dumbar for two individual projects: Transavia and VBMS identity. In total the judges assessed 6,800 entries from 43 countries live and on site, awarding only the best projects.
NEMO Science Museum, housed in the landmark building designed by Renzo Piano, is famous for its innovative, joyful way to make science understandable for children in the age of 6-14. But not everyone knows that NEMO is also responsible for many other initiatives that make science and technology accessible for all generations. NEMO is the organization behind, for instance, education programs, festivals and online magazine Kennislink, the popular information source for students, teachers and many others.
Where technology develops dynamically and has a big impact on everyones life; NEMO is the organization people can turn to, to stay up-to-date and understand what is going on. To make sure people find their way easily to NEMO, all its activities will be branded under the umbrella brand NEMO.
For this reason, NEMO asked Studio Dumbar to develop a new visual identity. Our answer to the question is a strong identity that intrigues, activates and surprises and strongly increases the visibility of NEMO. The symbol is iconic; clear and instantly recognizable on all communication, from flags to online. It functions like a beacon, just like NEMO itself.
On the 21st of April the new exhibition on the rooftop is presented to the general public and the new identity is unveiled. Shortly thereafter, the brand new website for NEMO Kennislink, designed by Studio Dumbar, will also be launched.
The latest Amsterdam Sinfonietta Posters have been nominated by the European Design Awards.
The Transavia identity wins the bronze ADCN lamp in the category Graphic Design. The ADCN award is the most prestigious award in the Netherlands for Advertising and Design.
We are very proud to learn that our design for the responsive website of the Dutch national Police Politie.nl has won the Website of the Year award! Both in the category of Governmental website and as overall winner, over all categories. Studio Dumbar was responsible for the brand refresh and visual design of the website.