a.s.r. introduces a new and improved conversational platform. Instead of asking the visitor to navigate through all kinds of company information; the website puts one simple question at the centre: ‘How may I help you’.
Studio Dumbar was asked to develop an online concept that would reflect the motto of a.s.r.: ‘helping by acting’. In close cooperation a.s.r. and Studio Dumbar developed a clean and easy-to-use website revolving around a smart chat bot, the first of its kind in the Netherlands.
Key point in the whole process was to drastically strip away all complex navigation and inside-out-information that normally dominate a company website. By simply asking “how may I help you”, the website completely focuses on the specific need of an individual client. The bot, developed by Live Presence, will continuously learn and improve based on the feed of new questions.
a.s.r. is one of the biggest and oldest Dutch insurance companies and works closely with a network of independent financial advisors. When it comes to actually buying a product from a.s.r., the visitors are directed to one of the advisors for an appointment.
To stress the importance of the advisors and give the homepage a warmer feeling, we asked photographer Ivo van der Bent to portray a selection of the advisors in a personal way, in their own office.
Overall, Studio Dumbar was responsible for the concept, interaction and visual design of the website. However, building the site to go live was a massive joint effort with the whole of a.s.r. in several scrum teams. Like any online platform, there will be a continuous cycle of new insights, ambitions and improvements. A number of new features is already being planned, such as connecting the chat directly to the independent advisors.
Talk to the chatbot (Dutch only): www.asr.nl
Questions: Wouter Dirks, online strategy, firstname.lastname@example.org
The slogan ‘Open mind, sharp business’ that Studio Dumbar created for Amsterdam has won the international award for best city-marketing slogan in 2016. It was developed by Studio Dumbar together with the new design for Amsterdam’s international B2B marketing.
Studio Dumbar will become part of Dept. With this move, Dept adds to its services package the highest level of quality in the field of brand identity and design. Studio Dumbar will continue to operate under its own label and management, as a member of Dept’s network of agencies.
Tom Dorresteijn, CEO of Studio Dumbar: “We’re delighted to be part of Dept. In our work field of visual identities and design, we’re always engaged with the core of organisations: strategy, positioning, communication. Digital transition is a key theme. With Dept, we are fully connected to the digital mainstream, which strengthens our position. Every form of online expertise is present within the group and it is still growing internationally.”
Founded in 1977 by Gert Dumbar, Studio Dumbar designed the award-winning identities of brands such as the NS Dutch railways, the Dutch police force and Transavia. In the international design world, the name Studio Dumbar is synonymous with innovation and the agency is one of the most renowned in its domain.
Paul Manuel, Dept Co-Founder: “Dept provides all the creativity, technology and expertise any organisation could ever need to give shape to their digital business. In practice, we are often faced with positioning issues which we can now address even more effectively thanks to Studio Dumbar. What’s more, we will be combining a vast spectrum of online and offline design knowledge. I, for one, can say that I’m really proud to welcome one of the most prestigious design agencies to our family.”
The Dept group consists of the agencies TamTam, Expand Online, a friend of mine, Second Degree and Building Blocks. With the addition of Studio Dumbar, the Dept network will expand to 375 employees with a collective turnover of over €50 million, and with offices in the Netherlands, the UK, the United States and Spain.
The Red Dot jury of experts awarded the Red Dot to Studio Dumbar for two individual projects: Transavia and VBMS identity. In total the judges assessed 6,800 entries from 43 countries live and on site, awarding only the best projects.
NEMO Science Museum, housed in the landmark building designed by Renzo Piano, is famous for its innovative, joyful way to make science understandable for children in the age of 6-14. But not everyone knows that NEMO is also responsible for many other initiatives that make science and technology accessible for all generations. NEMO is the organization behind, for instance, education programs, festivals and online magazine Kennislink, the popular information source for students, teachers and many others.
Where technology develops dynamically and has a big impact on everyones life; NEMO is the organization people can turn to, to stay up-to-date and understand what is going on. To make sure people find their way easily to NEMO, all its activities will be branded under the umbrella brand NEMO.
For this reason, NEMO asked Studio Dumbar to develop a new visual identity. Our answer to the question is a strong identity that intrigues, activates and surprises and strongly increases the visibility of NEMO. The symbol is iconic; clear and instantly recognizable on all communication, from flags to online. It functions like a beacon, just like NEMO itself.
On the 21st of April the new exhibition on the rooftop is presented to the general public and the new identity is unveiled. Shortly thereafter, the brand new website for NEMO Kennislink, designed by Studio Dumbar, will also be launched.
The latest Amsterdam Sinfonietta Posters have been nominated by the European Design Awards.