Dutch Design Awards 2011 — Best in show
In 2011, the cooperation between Studio Dumbar and the Dutch Design Awards, the focus shifted stronger to an external, online focus.
As part of the campaign, Studio Dumbar conceived a number of performances in typical Dutch landscapes. The announcements, photo’s and live-stream of the performances were distributed through social media. A booklet with photo’s of the performances and intriguing texts about design and the Dutch Design Awards was distributed on numerous places in the Netherlands: trains, restaurants, lobby’s, libraries etc. The booklets invited people to keep it or pass it on to someone else.