Work

Holland Dance Festival

Visual Identity, Campaign

Posters

Information

Holland Dance Festival — Celebrating the music and movement of dance

Held every two years in The Hague, the Holland Dance Festival presents a prestigious programme featuring the world’s leading dancers, directors and choreographers. Invited to design promotional campaigns for the festival in 1995 and 1997, Studio Dumbar produced a series of award-winning posters that are still recognised as groundbreaking.

In 1995 the festival explored the relationship between music and modern dance. Based on the bold graphic forms of musical scores, our visual palette combined typography and photography to create a series of dynamic compositions. Printed in black and white, the posters proved cost-effective and powerful, and won the prestigious Dutch Rotterdam Design Award’ in 1996. For the 1997 campaign we shifted our focus to the skill of individual dancers. Cropped photographs communicate the energy of their performance, while handwritten typography further suggests a sense of movement.