Spatial & Wayfinding
OVG Real Estate — A living identity that is built to last
Driven by the desire to “maximise real estate values by being the leading European re/developer in zero-carbon sustainable buildings”, OVG is widely recognised as an innovative force in development and regeneration. With an authentic company culture inspired by charismatic founder Coen van Oostrum, OVG is a solid, reliable and well-organised firm with an agile, entrepreneurial spirit and a passion for innovation.
Invited to reinvigorate the brand by creating a new visual identity, we sought to communicate the unique combination of values that distinguish OVG from its competitors. In its simplest form, the new logo suggests notions of strength and rigour; projecting the logo onto a variety of shapes transformed it into a ‘living’ identity. We also created a descriptor, ‘re/developers’, to identify the company’s activities and further promote its pioneering spirit.