Vopak — Highlighting a company’s world-leading qualities
Established in 1616, Vopak is the world’s largest independent tank storage provider. Specialising in the storage and handling of liquid chemicals, gasses and oil products, Vopak is an historic brand with a huge workforce operating in 84 terminals in 31 countries. Having identified a need to update their corporate image, Vopak selected Studio Dumbar to refresh its visual identity while retaining its famous red and green logo.
Our first recommendation was to move away from the industry standard: photographs depicting row upon row of storage tanks. We suggested more engaging compositions focusing on details and human interaction. Reflecting the nature of their business in a more creative manner, the images are supported by a bold typographic language with curved type inferring the shape of a storage tank. With the existing colour palette employed in a simple yet effective way, the new identity succeeds in distinguishing Vopak as the world leader in its industry.