In 2016, the Netherlands will preside over the European Union. It is a custom for the presiding country to develop a symbol and visual identity that is consistently used on all communication materials. The Dutch Cabinet decided to use an updated version of the identity that was designed by Studio Dumbar for the Dutch Presidency in 2004. This logo and identity was immensely popular. And apparently still is. It only needed a simple switch from 2004 into 2016.