NS — One of the most iconic Dutch logos for the Dutch Railways
Client NS (Dutch Railways)
Services Spatial & Wayfinding, Visual Identity
The 1960s were a golden era for corporate design, but not many identities from that era are still in use today. One exception is the NS (Nederlandse Spoorwegen, or Dutch Railways) logo. Designed by Gert Dumbar, it remains one of the oldest corporate logos still in use in Holland. At the time, Gert was a creative director at Tel Design, but having established Studio Dumbar in 1977 it wasn’t long before the return journey began.
In the 1980s, Studio Dumbar worked on a number of projects for Dutch Railways, including information graphics for route planners and timetables that are still in use today. The lifespan and benchmark status of these projects are testament to visual identity at its very best.