Aithyra — Transforming life science
Born of a joining of incredible minds, including that of Michael Bronstein, DeepMind Professor of AI at the University of Oxford, Aithyra is brilliant, brave and bold. Its mission is to revolutionise biological sciences by deploying AI with improved human health as its purpose. Aithyra will bring a strong, discernibly European, addition to a landscape typically dominated by US institutions. Studio Dumbar/DEPT® had the privilege of helping Aithyra visually express its intention.
Strategy
We dug into Aithyra's subject of study through the strategic positioning process. And this insight inspired the creation of a multi-layered, intelligent identity that works as more than a signifier. 2D and 3D explorations that hold a distinct sense of technology, life science and innovation, express everything Aithyra stands for.
The logotype's rounded character forms, gentle movement, and organic shift in the crossbars of the As all carry a naturalistic edge. Motion is composed of Elementaries – crafted elements that embrace the paradox essential to Aithyra's work: organic computation. Through fluid, dynamic transformation, they create forms and integrate into existing ones.
Design
This identity system can interpret, evolve, and scale up. It's less about limitations and more about limitlessness. Versatility and constant innovation are the signature of Aithyra’s identity. This is a design language that is never static – a characterful, engaging system. And the custom tool we developed for the Aithyra team enables them to play with the elementaries and generate new design work far into the future.
