Pulchri Studio – An artists’ society as vital today as it was in 1847

Founded in The Hague in 1847, Pulchri Studio is The Netherlands’ oldest artist’s society. Responding to growing discontent over insufficient training and development opportunities, a group of young artists established the society as an outlet for intellectual artists to exhibit their work and exchange ideas.

Having designed Pulchri Studio’s visual identity over a decade ago, Studio Dumbar continued to produce a series of award-winning poster campaigns, flyers and brochures. Each year, one designer in the studio was given full creative responsibility for Pulchri’s promotional materials. It provides them with a unique opportunity to explore their talent and impress their personal ‘signature’ on Pulchri’s promotional design for a whole year.