University of Twente — Creating a universe as an identity
Client University of Twente
Industry Non profit
Services Print, Motion, Visual Identity, Spatial & Wayfinding
Committed to exploring the links between science and social-economic advancement, University of Twente (UT) offers courses in social sciences and technology. UT is also known for its entrepreneurial spirit. Seeking to strengthen their brand, UT appointed Studio Dumbar to design a new visual identity.
The identity is driven by a colourful collection of images – a ‘universe of shapes’ derived from real scientific studies. Reflecting UT’s diversity and innovative spirit, the energy of these images is counterbalanced by a solid uppercase logotype with a full stop. These combine to establish a confident base, supporting UT’s academic endeavours. Diverse, dynamic and consistent, the new identity has succeeded in uniting UT’s various departments under one style – a cost effective solution that ensures a stronger, more coherent brand.