ATypI — Designing an event identity for an international type association

The Association Typographique Internationale (ATypI) is the world’s leading organisation dedicated to type and typography. ATypI’s annual conference brings the international type community together for talks, workshops and events. Having selected Amsterdam as their venue, they appointed Studio Dumbar to design an identity and several touch points for ATypI 2013.

The central theme of the conference, ‘Point Counter Point’ focused on how visual communications are created and perceived, and the back-and-forth dialogue that characterizes cultural practice in The Netherlands. The mark reflects this dialogue and offers its own visual contrast, a bold upper case ‘A’ intertwined with a lighter ‘13’. We created an eclectic and at times eccentric palette for posters, programmes and other collateral. The posters display contrasting typographic styles, striking colour clashes and conflicting phrases from the typographic lexicon such as ‘Dash/Slash’, ‘Soft/Hard’, ‘Sans/Serif’, and ‘Copy/Original’. We were delighted to hear that the style we created for the event divided opinion and stirred up quite a debate…