Modyfi — Dynamic strategy and identity for the pioneering online design platform
Offering a glimpse of the future today, one of Modyfi's strongest USPs is the speed and ease with which anyone - from beginners to experienced creatives - can develop phenomenal design solutions in motion. This makes it the perfect tool for brands and organisations requiring fresh visual content around the clock. Unlike its competitors, Modyfi opens up limitless creative possibilities on one fully-integrated online platform - design without limits. Determined to innovate the market, Modyfi invited Studio Dumbar/DEPT® to develop the strategic positioning and visual identity.
Strategy
Modyfi's ambition is to challenge the status quo; to become the number one platform and community for designers: powerful, enjoyable, dynamic, influential. The leading principle, simply professional, reflects its unrivaled ease-of-use as well as the breadth and quality of its output. The positioning centers around the phrase Made to Move. This expresses Modyfi's challenger mentality - its intent to shake up the industry - and the creative potential of its motion-design features: a crucial focal point in contemporary design.
Design
The identity revolves around its core symbol - a constantly evolving M that embodies the spirit of the platform: versatile, innovative, energetic. The layers and angles of the symbol recur throughout the identity, ensuring consistency of tone and purpose across grids, Iayouts, shapes, numbers, icons and more. Throughout, a balance is struck between commerce and craft. The typography was chosen for its clarity, but also for its subtle quirks. The use of colour - vibrant yet slightly offbeat, grounded in black and white colors - sets a bold, distinctive tone. Modyfi's library of graphic effects - custom-designed modifiers - finds a place in the identity, enhancing the connection to the product itself. The sound logo shifts and evolves with atmospheric verve, reflecting key characteristics of the software and the overall identity.
Results
Built on solid strategy, Modyfi's identity brings logether commerce and craft, pushing simplicity, ease-of-use and playful creativity to the fore. Robust and multifaceted, it makes a compelling case for Modyfi's vast creative potential - engaging a broad target audience in the future of design.
From June 2025, Modyfi has joined Figma.
