DVDW — Experts in the laws of business
With offices in The Hague and Rotterdam, DVDW has earned its place as one of The Netherlands’ leading medium-sized law firms. The most important drivers in their 15 years in business: quality and ambition. DVDW worked closely with Studio Dumbar to develop a new strategic positioning, visual identity and website.
Strategy
DVDW play a key role as partners to a variety of businesses, from entrepreneurs and investors to family firms and multinational brands. Studio Dumbar has first hand experience of their advisory prowess; we were struck by the powerful personalities in their office. DVDW’s lawyers are far more than ‘troubleshooters’ – they play an important role as trusted advisors to their clients. However, these qualities weren't reflected in the house style, or the website. We summed up the new positioning with the pay-off line: experts in the laws of business.
Design
The house style and website are completely new in form, content, and user experience. The new logotype incorporates the dynamics of a modern law firm combined with the strength of a solid partner. These features are also reflected in the outstanding personalities of DVDW's lawyers, who are now prominently visible on the website – with large portraits of individual team members.
Results
The new identity and striking logo succeed in presenting the real DVDW – depicting a great strength of character on the inside, as well as the outside.
