Studio Dumbar/DEPT® was invited by Google Design to explore the creative potential of their newly designed variable font, Google Sans Flex. Through the collaboration, we experimented with Google Sans Flex to craft a curated selection of notable highlights, to push the boundaries of its design.
Guided by the theme of ‘Action and Reaction,’ our exploration led to a multitude of discoveries. Each interaction with the font triggered a unique action - from message to weight to colour to sound - that truly tests the versatility and adaptability of the font.