studio dumbar design visual brand identity for Rijksoverheid The Dutch Government the visual identity that integrates all 175 Dutch government organisations exterior signage Rijkswaterstaat

The Dutch Government — The visual identity that integrates all 175 Dutch government organisations

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studio dumbar design visual brand identity for Rijksoverheid The Dutch Government the visual identity that integrates all 175 Dutch government organisations exterior signage Belastingdienst

The Rijksoverheid is The Netherlands’ national government. Like all governments, it comprises many institutions – 175 in total, including the Ministries – that combine to serve the common interest. With each organisation carrying a different identity, communications were incoherent, inconsistent and expensive. Driven by a desire to communicate with a clear, recognisable voice, the Rijksoverheid appointed Studio Dumbar to design a new visual identity that would encompass all existing identities.

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