In 2009, TNT – the international courier delivery services company (now part of FedEx) – opened their new Green Office in Hoofddorp, northern Holland. Designed by Dutch architect Paul de Ruiter, this pioneering project was labelled as the most sustainable building in Europe upon completion.
Commissioned to design the building’s signage system, we had to consider the guiding principles that characterised its design: sustainability, transparency, and personality. Combined with a need to present clear information and guide visitors around the building, these principles defined our strategic approach to the project.
The signage system we designed employs colour and materials in their simplest form. The signage system suits the spirit of its surrounding, communicating information clearly without being intrusive. The concept of light is integral throughout the building. For example, workspaces are located on the outer edge of the building, with transparent glass walls looking onto the building’s interior.
The signage supports the sustainable nature of the building – in look and feel, and in its use of materials. The window foils were developed in such a way that they provide privacy without compromising the light-energy yield inside the building – an integral part of the building’s sustainability concept.